APP BRAND IDENTITY – POPSWAP

​

Popswap’s vision is a future where fashion is circular. The app allows users to track the clothes they swap and borrow with friends while connecting through inspiration and personal style. When I joined Popswap in 2022, the app’s design was positioned as “Tinder for Fashion” — generic in expression and disconnected from the fashion-forward audience it aimed to attract. My role became a complete redesign of the app’s brand identity, refocusing the visual language toward a high-fashion, community-driven aesthetic aligned with Popswap’s values and users.