CREATIVE IN ART AND FASHION
Hi, I'm Linnea!
Living in the cities London and Paris while finishing my Bachelor of Arts degree at Istituto Marangoni has led me to explore the unique fashion expressions of individuals and how the fashion industry reacts and adapts to each city. It provided me the solid understanding of the popular culture industry’s consumer behavior, trends, and creative environment.
When moving back to the city of my hometown, Stockholm, I’ve become in charge of the creative development as a Creative Director within the fashion community on Popswap, it has led me to hands on experience within a fast paced environment along with creating a world and a future where fashion is circular. Working over the board of projects that expresses digital design, print, campaign strategies, events and communication. The inspiration draws from the fashion choices of each individual expressing their personality.
In spring 2024, I embarked to a wider perspective within the fashion and popular culture industry and am excited to take on new projects.
Freelance Art Director
EXPERIENCE
Freelance Creative Director
2024
Creative Director at Popswap
2022 - 2024
Commercial Editor at AsthmaTuner
2020 - 2022
Bachelor of Arts at Istituto Marangoni Paris
2020 - 2022
Bachelor of Arts at Istituto Marangoni London
2018 - 2019
EXPER
Hi, I'm Linnea!
Living in both London and Paris while completing my Bachelor of Arts at Istituto Marangoni gave me a deep understanding of how fashion adapts to different cultural identities and urban dynamics. It shaped my perspective on consumer behavior, trends, and the creative ecosystems that drive the popular culture industry.
After returning to my hometown, Stockholm, I stepped into the role of Creative Manager at Popswap - a fast-paced, forward-thinking fashion community. There, I led the creative development of projects spanning digital design, campaigns, print, events, and brand communication. The work centered around individual expression and the belief that fashion should be circular, inclusive, and driven by community.
Now in 2026, I’m continuing to grow as a multidisciplinary creative, excited to shape and contribute to future-forward projects that blend storytelling, innovation, and style.
EXPERIENCE
Creative Producer at Understatement
Freelance Creative
Creative at Popswap
Social Media Creator at The Frankie Shop
Commercial Editor at AsthmaTuner
Bachelor of Arts at Istituto Marangoni Paris
Bachelor of Arts at Istituto Marangoni London
2025
2024
2022 - 2024
2022
2020 - 2022
2020 - 2022
2018 - 2019
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Living in the cities London and Paris while finishing my Bachelor of Arts degree at Istituto Marangoni has led me to explore the unique fashion expressions of individuals and how the fashion industry reacts and adapts to each city. It provided me the solid understanding of the popular culture industry’s consumer behavior, trends, and creative environment.
When moving back to the city of my hometown, Stockholm, I’ve become in charge of the creative development as a Creative Director within the fashion community on Popswap, it has led me to hands on experience within a fast paced environment along with creating a world and a future where fashion is circular. Working over the board of projects that expresses digital design, print, campaign strategies, events and communication. The inspiration draws from the fashion choices of each individual expressing their personality.
In spring 2024, I embarked to a wider perspective within the fashion and popular culture industry and am excited to take on new projects.
Living in the cities London and Paris while finishing my Bachelor of Arts degree at Istituto Marangoni has led me to explore the unique fashion expressions of individuals and how the fashion industry reacts and adapts to each city. It provided me the solid understanding of the popular culture industry’s consumer behavior, trends, and creative environment.
When moving back to the city of my hometown, Stockholm, I’ve become in charge of the creative development as a Creative Director within the fashion community on Popswap, it has led me to hands on experience within a fast paced environment along with creating a world and a future where fashion is circular. Working over the board of projects that expresses digital design, print, campaign strategies, events and communication. The inspiration draws from the fashion choices of each individual expressing their personality.
In spring 2024, I embarked to a wider perspective within the fashion and popular culture industry and am excited to take on new projects.
Living in the cities London and Paris while finishing my Bachelor of Arts degree at Istituto Marangoni has led me to explore the unique fashion expressions of individuals and how the fashion industry reacts and adapts to each city. It provided me the solid understanding of the popular culture industry’s consumer behavior, trends, and creative environment.
When moving back to the city of my hometown, Stockholm, I’ve become in charge of the creative development as a Creative Director within the fashion community on Popswap, it has led me to hands on experience within a fast paced environment along with creating a world and a future where fashion is circular. Working over the board of projects that expresses digital design, print, campaign strategies, events and communication. The inspiration draws from the fashion choices of each individual expressing their personality.
In spring 2024, I embarked to a wider perspective within the fashion and popular culture industry and am excited to take on new projects.
Bachelor of Arts at Istituto Marangoni